Epiclab is a travel service provider aiming to give to the customer pleasant emotions by organising perfect service. The main visual theme for the brand became a visualisation of exclamations and interjections, which abstractly depicts the pleasant emotions and excitement that you can get during vacation. To underline the positive emotionality of exclamations the vowels are multiplied, referring the speaking language where we tend to stretch them to make an emphasis. Moreover, the interjections that are used in the identity are archetypal for different languages all over the world.