Pure
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PURE is a new natural sparkling energy drink brewed with natural ingredients carefully selected all over the world based on their energising qualities. The name PURE was chosen to convey the natural origin of the product. To differentiate the product from the established brands in the category, the visual language is focused on the elements of places of origin instead of traditional in this category metaphors that conveys motion and action. 
Packaging
Agency: Lantern
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